Search Term Audit

Audit your search terms report to find wasted spend and new opportunities. Identify irrelevant queries costing you money, discover new keyword ideas, and build negative keyword lists.

Category: Google Ads & PPC · Badge: Audit

Where to find it

• Web app — app.marketingtool.pro/tools/search-term-audit
• iOS / Android app — open the Tools tab and search “Search Term Audit”

Inputs

Input	Type	Required
Search Terms Data	textarea	✅
Audit Goal	select — Find Wasted Spend, Discover New Keywords, Build Negative Lists, Match Type Analysis, Full Audit	✅
Data Period	select — Last 30 Days, Last 90 Days, Last 6 Months	optional

Result workspace

Your result page is organized into tabs: Overview, Analysis, Scoring, Fixes.

Tips for best results

• Sort by Cost — Start with the highest-cost search terms to find biggest waste.
• Check Zero-Conversion Terms — Terms with 10+ clicks and zero conversions are likely waste.
• Group by Theme — Cluster related terms to spot patterns and build negative lists.

How to run it

1. Open Search Term Audit (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.