> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/search-term-analyzer.md).

# Search Term Analyzer

Fast search term insights and recommendations. Deep analysis of your search terms report to find wasted spend, discover keyword opportunities, and build negative keyword lists.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Google Ads

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/ppc-search-term-analysis](https://app.marketingtool.pro/tools/ppc-search-term-analysis)
* **iOS / Android app** — open the **Tools** tab and search “Search Term Analyzer”

## Inputs

| Input                    | Type                                                                                                        | Required |
| ------------------------ | ----------------------------------------------------------------------------------------------------------- | -------- |
| Search Terms             | textarea                                                                                                    | ✅        |
| Analysis Goal            | select — Find Wasted Spend, Discover New Keywords, Build Negative Lists, Match Type Analysis, Full Analysis | ✅        |
| Monthly Search Spend ($) | number                                                                                                      | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Wasted Spend**, **Opportunities**, **Negatives**.

## Tips for best results

* **Export Full Report** — Use 90+ days of search term data for comprehensive analysis.
* **Group by Theme** — Cluster similar search terms to spot trends and patterns.
* **Check Low-Volume Terms** — Many small wasteful queries add up to significant spend.

## How to run it

1. Open **Search Term Analyzer** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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