> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/rule-based-campaign-manager.md).

# Rule Based Campaign Manager

Manage campaigns using custom IF/THEN rules. Set rules like `'IF CPA > $50 THEN reduce bid by 10%'` or `'IF conversion rate > 5% THEN increase budget by 15%'` for hands-free management.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Campaign

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/rule-based-campaign-manager](https://app.marketingtool.pro/tools/rule-based-campaign-manager)
* **iOS / Android app** — open the **Tools** tab and search “Rule Based Campaign Manager”

## Inputs

| Input           | Type                                                                        | Required |
| --------------- | --------------------------------------------------------------------------- | -------- |
| Rules to Create | textarea                                                                    | ✅        |
| Rule Category   | select — Bid Rules, Budget Rules, Pause/Enable Rules, Alert Rules, Combined | ✅        |
| Rule Frequency  | select — Hourly, Daily, Weekly, Monthly                                     | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Setup**, **Monitor**, **Optimize**.

## Tips for best results

* **Start with Alerts Only** — Test rules as alerts before enabling auto-actions.
* **Use Lookback Windows** — Base rules on 7-14 day averages, not single-day data.
* **Set Maximum Limits** — Always cap bid increases and budget changes for safety.

## How to run it

1. Open **Rule Based Campaign Manager** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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