Quality Score Audit

Comprehensive audit of Quality Scores across your Google Ads account. Analyze expected CTR, ad relevance, and landing page experience for every keyword with a prioritized improvement plan.

Category: Google Ads & PPC · Badge: Audit

Where to find it

• Web app — app.marketingtool.pro/tools/quality-score-audit
• iOS / Android app — open the Tools tab and search “Quality Score Audit”

Inputs

Input	Type	Required
Quality Score Data	textarea	✅
Account Average QS	number	optional
Improve First	select — Expected CTR, Ad Relevance, Landing Page Experience, Lowest QS Keywords, Highest Spend Keywords	optional

Result workspace

Your result page is organized into tabs: Overview, Analysis, Scoring, Fixes.

Tips for best results

• Focus on High-Spend Keywords — Improving QS on your biggest spenders saves the most money.
• Fix Below Average First — Moving from 'Below Average' to 'Average' has the biggest impact.
• Track QS Weekly — Quality Score changes are gradual—monitor trends over time.

How to run it

1. Open Quality Score Audit (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.