PPC Rule Engine

Build custom audit rules that automatically flag issues in your Google Ads account. Set conditions for keywords, ads, and campaigns that trigger alerts when thresholds are breached.

Where to find it

• Web app — app.marketingtool.pro/tools/ppc-audits-rule-engine
• iOS / Android app — open the Tools tab and search “PPC Rule Engine”

Inputs

Input	Type	Required
Rule Requirements	textarea	✅
Apply To	select — Keywords, Ads, Ad Groups, Campaigns, All Levels	✅
When Triggered	select — Send Alert, Auto-Pause, Adjust Bid, Flag for Review	optional

Result workspace

Your result page is organized into tabs: Overview, Rules, Results, Schedule.

Tips for best results

• Define Clear Conditions — Use specific thresholds: CPA > $50 AND Conversions < 2.
• Layer Multiple Rules — Combine conditions for more precise issue detection.
• Set Priority Levels — Flag critical issues differently from warnings.

How to run it

1. Open PPC Rule Engine (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.