> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/ppc-performance-monitor.md).

# PPC Performance Monitor

Never miss an issue or opportunity again. Real-time monitoring of your Google Ads accounts with alerts for performance drops, budget pacing issues, and anomalies.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Google Ads

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/monitoring](https://app.marketingtool.pro/tools/monitoring)
* **iOS / Android app** — open the **Tools** tab and search “PPC Performance Monitor”

## Inputs

| Input                        | Type                                                                      | Required |
| ---------------------------- | ------------------------------------------------------------------------- | -------- |
| What do you want to monitor? | textarea                                                                  | ✅        |
| Primary Metric               | select — CPA, ROAS, CTR, Conversion Rate, Impression Share, Budget Pacing | ✅        |
| Alert Threshold (%)          | number                                                                    | optional |
| Check Frequency              | select — Hourly, Every 6 Hours, Daily, Weekly                             | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Alerts**, **Trends**, **Settings**.

## Tips for best results

* **Set Thresholds** — Define what % change triggers an alert (e.g. CPA up 30%).
* **Monitor Daily Spend** — Track budget pacing to avoid end-of-month overspend.
* **Watch Conversion Tracking** — Alert on conversion drops—often signals a tracking issue.

## How to run it

1. Open **PPC Performance Monitor** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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