> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/ppc-audit-and-analysis.md).

# PPC Audit & Analysis

Smarter PPC audits with faster results. In-depth analysis covering account structure, keyword conflicts, negative keyword gaps, ad group themes, and bidding strategy alignment.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Audit

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/ppc-audit-analysis-tools](https://app.marketingtool.pro/tools/ppc-audit-analysis-tools)
* **iOS / Android app** — open the **Tools** tab and search “PPC Audit & Analysis”

## Inputs

| Input            | Type                                                                                  | Required |
| ---------------- | ------------------------------------------------------------------------------------- | -------- |
| Account Overview | textarea                                                                              | ✅        |
| Audit Scope      | select — Full Account, Specific Campaigns, Keywords Only, Ad Copy Only, Landing Pages | ✅        |
| Biggest Concern  | text                                                                                  | optional |
| Account Age      | select — Less than 3 months, 3-12 months, 1-3 years, 3+ years                         | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Structure**, **Keywords**, **Actions**.

## Tips for best results

* **Export Campaign Data** — Share campaign and ad group names for structural analysis.
* **Include Search Terms** — Export your search terms report for keyword gap analysis.
* **Note Recent Changes** — Mention any recent strategy or structural changes.

## How to run it

{% stepper %}
{% step %}

## Open **PPC Audit & Analysis**

Open the tool using the links above.
{% endstep %}

{% step %}

## Fill in the inputs

Enter the required details and press **Generate**.
{% endstep %}

{% step %}

## Review your results

Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.
{% endstep %}
{% endstepper %}


---

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