> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/placement-optimization.md).

# Placement Optimization

Optimize your Display and YouTube ad placements for maximum performance. Identify top-converting sites, exclude poor performers, and build custom placement lists for targeted reach.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** PPC Optimization

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/placement-optimization](https://app.marketingtool.pro/tools/placement-optimization)
* **iOS / Android app** — open the **Tools** tab and search “Placement Optimization”

## Inputs

| Input                    | Type                                                                                                                  | Required |
| ------------------------ | --------------------------------------------------------------------------------------------------------------------- | -------- |
| Placement Strategy       | textarea                                                                                                              | ✅        |
| Optimization Goal        | select — Find Best Placements, Exclude Bad Placements, Build Custom Lists, Improve Conversion Rate, Full Optimization | ✅        |
| Display/Video Budget ($) | number                                                                                                                | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Performance**, **Optimize**.

## Tips for best results

* **Use Managed Placements** — Hand-picked placements outperform automatic targeting.
* **Exclude Mobile Games** — Gaming apps generate accidental clicks—exclude by default.
* **Test Placement Categories** — Group placements by topic to find which categories convert best.

## How to run it

1. Open **Placement Optimization** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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