Placement Audit

Audit your Display Network and YouTube placements. Find sites and channels wasting your budget with low-quality traffic, and build placement exclusion lists to protect your spend.

Category: Google Ads & PPC · Badge: Audit

Where to find it

• Web app — app.marketingtool.pro/tools/placement-audit
• iOS / Android app — open the Tools tab and search “Placement Audit”

Inputs

Input	Type	Required
Placement Data	textarea	✅
Campaign Type	select — Display Network, YouTube, Discovery, Performance Max, All	✅
Main Concern	select — Low-Quality Placements, Brand Safety, Wasted Spend, Bot Traffic, Full Audit	optional

Result workspace

Your result page is organized into tabs: Overview, Analysis, Scoring, Fixes.

Tips for best results

• Check Mobile Apps — Mobile app placements often have accidental clicks and low conversions.
• Exclude Kids Content — Children's content gets clicks but zero conversions for most businesses.
• Review Monthly — New low-quality placements appear constantly on Display Network.

How to run it

1. Open Placement Audit (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.