> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/placement-audit.md).

# Placement Audit

Audit your Display Network and YouTube placements. Find sites and channels wasting your budget with low-quality traffic, and build placement exclusion lists to protect your spend.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Audit

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/placement-audit](https://app.marketingtool.pro/tools/placement-audit)
* **iOS / Android app** — open the **Tools** tab and search “Placement Audit”

## Inputs

| Input          | Type                                                                                 | Required |
| -------------- | ------------------------------------------------------------------------------------ | -------- |
| Placement Data | textarea                                                                             | ✅        |
| Campaign Type  | select — Display Network, YouTube, Discovery, Performance Max, All                   | ✅        |
| Main Concern   | select — Low-Quality Placements, Brand Safety, Wasted Spend, Bot Traffic, Full Audit | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Analysis**, **Scoring**, **Fixes**.

## Tips for best results

* **Check Mobile Apps** — Mobile app placements often have accidental clicks and low conversions.
* **Exclude Kids Content** — Children's content gets clicks but zero conversions for most businesses.
* **Review Monthly** — New low-quality placements appear constantly on Display Network.

## How to run it

1. Open **Placement Audit** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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