Negative Keyword Builder

Maximize your budget by preventing wasted ad spend. Discover irrelevant keywords proactively, review search term reports reactively, and build comprehensive negative keyword lists at account, campaign, or ad group level.

Category: Google Ads & PPC · Badge: Google Ads

Where to find it

• Web app — app.marketingtool.pro/tools/negative-keywords-tool
• iOS / Android app — open the Tools tab and search “Negative Keyword Builder”

Inputs

Input	Type	Required
Search Terms or Keywords	textarea	✅
Business Type	text	✅
Apply To	select — Account Level, Campaign Level, Ad Group Level, Shared List	optional

Result workspace

Your result page is organized into tabs: Overview, Discover, Build List, Apply.

Tips for best results

• Review Search Terms Weekly — New irrelevant queries appear constantly—stay on top of them.
• Use Broad Match Negatives — Broad match negatives block the widest range of unwanted queries.
• Create Shared Lists — Apply account-level negatives to all campaigns at once.

How to run it

1. Open Negative Keyword Builder (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.