> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/negative-keyword-builder.md).

# Negative Keyword Builder

Maximize your budget by preventing wasted ad spend. Discover irrelevant keywords proactively, review search term reports reactively, and build comprehensive negative keyword lists at account, campaign, or ad group level.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Google Ads

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/negative-keywords-tool](https://app.marketingtool.pro/tools/negative-keywords-tool)
* **iOS / Android app** — open the **Tools** tab and search “Negative Keyword Builder”

## Inputs

| Input                    | Type                                                                | Required |
| ------------------------ | ------------------------------------------------------------------- | -------- |
| Search Terms or Keywords | textarea                                                            | ✅        |
| Business Type            | text                                                                | ✅        |
| Apply To                 | select — Account Level, Campaign Level, Ad Group Level, Shared List | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Discover**, **Build List**, **Apply**.

## Tips for best results

* **Review Search Terms Weekly** — New irrelevant queries appear constantly—stay on top of them.
* **Use Broad Match Negatives** — Broad match negatives block the widest range of unwanted queries.
* **Create Shared Lists** — Apply account-level negatives to all campaigns at once.

## How to run it

1. Open **Negative Keyword Builder** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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