> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/meta-placement-optimizer.md).

# Meta Placement Optimizer

Optimize ad placements across Facebook Feed, Stories, Reels, Marketplace, Messenger, Audience Network, and Instagram. Analyze placement-level performance to allocate budget where conversions happen.

**Category:** [Facebook & Meta Ads](/facebook-and-meta-ads.md) · **Badge:** Facebook/Meta

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/meta-placement-optimizer](https://app.marketingtool.pro/tools/meta-placement-optimizer)
* **iOS / Android app** — open the **Tools** tab and search “Meta Placement Optimizer”

## Inputs

| Input                     | Type                                                                                          | Required |
| ------------------------- | --------------------------------------------------------------------------------------------- | -------- |
| Ad Account or Campaign ID | text                                                                                          | ✅        |
| Placement Strategy        | select — Advantage+ (Automatic), Manual Selection, Performance Analysis, A/B Test Placements  | optional |
| Platform Focus            | select — Facebook + Instagram (All), Facebook Only, Instagram Only, Audience Network Included | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Creative**, **Optimize**.

## Tips for best results

* **Don't use all placements blindly** — Advantage+ placements work for some, but manual placement selection often delivers better ROI.
* **Check placement reports** — Review performance by placement weekly — Reels and Stories often have different CPA than Feed.
* **Customize by format** — Use vertical video for Stories/Reels and square images for Feed for optimal user experience.

## How to run it

1. Open **Meta Placement Optimizer** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.marketingtool.pro/meta-placement-optimizer.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.