> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/meta-placement-optimizer.md).

# Meta Placement Optimizer

Optimize ad placements across Facebook Feed, Stories, Reels, Marketplace, Messenger, Audience Network, and Instagram. Analyze placement-level performance to allocate budget where conversions happen.

**Category:** [Facebook & Meta Ads](/facebook-and-meta-ads.md) · **Badge:** Facebook/Meta

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/meta-placement-optimizer](https://app.marketingtool.pro/tools/meta-placement-optimizer)
* **iOS / Android app** — open the **Tools** tab and search “Meta Placement Optimizer”

## Inputs

| Input                     | Type                                                                                          | Required |
| ------------------------- | --------------------------------------------------------------------------------------------- | -------- |
| Ad Account or Campaign ID | text                                                                                          | ✅        |
| Placement Strategy        | select — Advantage+ (Automatic), Manual Selection, Performance Analysis, A/B Test Placements  | optional |
| Platform Focus            | select — Facebook + Instagram (All), Facebook Only, Instagram Only, Audience Network Included | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Creative**, **Optimize**.

## Tips for best results

* **Don't use all placements blindly** — Advantage+ placements work for some, but manual placement selection often delivers better ROI.
* **Check placement reports** — Review performance by placement weekly — Reels and Stories often have different CPA than Feed.
* **Customize by format** — Use vertical video for Stories/Reels and square images for Feed for optimal user experience.

## How to run it

1. Open **Meta Placement Optimizer** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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