Meta Placement Optimizer
Optimize ad placements across Facebook Feed, Stories, Reels, Marketplace, Messenger, Audience Network, and Instagram. Analyze placement-level performance to allocate budget where conversions happen.
Category: Facebook & Meta Ads · Badge: Facebook/Meta
Where to find it
iOS / Android app — open the Tools tab and search “Meta Placement Optimizer”
Inputs
Ad Account or Campaign ID
text
✅
Placement Strategy
select — Advantage+ (Automatic), Manual Selection, Performance Analysis, A/B Test Placements
optional
Platform Focus
select — Facebook + Instagram (All), Facebook Only, Instagram Only, Audience Network Included
optional
Result workspace
Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.
Tips for best results
Don't use all placements blindly — Advantage+ placements work for some, but manual placement selection often delivers better ROI.
Check placement reports — Review performance by placement weekly — Reels and Stories often have different CPA than Feed.
Customize by format — Use vertical video for Stories/Reels and square images for Feed for optimal user experience.
How to run it
Open Meta Placement Optimizer (links above).
Fill in the inputs and press Generate.
Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.
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