Meta Custom Audiences Builder
Build high-converting Facebook Custom Audiences from website visitors, customer lists, app users, and engagement data. Create layered audience segments for precise retargeting across Meta platforms.
Category: Facebook & Meta Ads · Badge: Facebook/Meta
Where to find it
iOS / Android app — open the Tools tab and search “Meta Custom Audiences Builder”
Inputs
Audience Source
select — Website Visitors, Customer List (Email/Phone), App Activity, Video Viewers, Page/Profile Engagement, Lead Form Openers
✅
Time Window
select — Last 7 days, Last 14 days, Last 30 days, Last 60 days, Last 90 days, Last 180 days
optional
Audience Name
text
optional
Tips for best results
Layer audiences — Combine website visitors + email lists + engagement data for ultra-precise retargeting segments.
Exclude purchasers — Always exclude recent buyers from prospecting campaigns to avoid wasting budget on converted users.
Use time windows — Create audiences based on recency — 7-day visitors convert better than 180-day visitors.
How to run it
Open Meta Custom Audiences Builder (links above).
Fill in the inputs and press Generate.
Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.
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