Meta Conversions API Setup

Set up and optimize Meta Conversions API (CAPI) for server-side event tracking. Restore attribution accuracy lost after iOS 14.5+ privacy changes and see 20-30% more conversion data in Ads Manager.

Category: Facebook & Meta Ads · Badge: Facebook/Meta

Where to find it

• Web app — app.marketingtool.pro/tools/meta-conversions-api
• iOS / Android app — open the Tools tab and search “Meta Conversions API Setup”

Inputs

Input	Type	Required
Website URL or Pixel ID	textarea	✅
Website Platform	select — Shopify, WooCommerce, WordPress, Custom/Other, Magento, BigCommerce	optional
Events to Track	select — All Standard Events, Purchase + AddToCart + Lead, Custom Events Only, Full E-commerce Funnel	optional

Tips for best results

• Pair with Pixel — Run both browser Pixel and server-side CAPI together for maximum event coverage and deduplication.
• Track key events — Prioritize Purchase, AddToCart, InitiateCheckout, and Lead events for the highest optimization impact.
• Monitor event match quality — Aim for an Event Match Quality score of 6+ in Events Manager for best attribution accuracy.

How to run it

1. Open Meta Conversions API Setup (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.