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Meta Conversion Tracker

Comprehensive Meta conversion tracking setup and optimization tool. Configure Pixel events, Conversions API, and custom conversions with proper deduplication for maximum attribution accuracy.

Category: Facebook & Meta Ads · Badge: Facebook/Meta

Where to find it

Inputs

Input
Type
Required

Website URL or Pixel ID

text

Tracking Setup

select — Browser Pixel Only, Conversions API Only, Pixel + CAPI (Recommended), Custom Events

optional

Priority Events

select — E-commerce (Purchase, ATC, IC), Lead Gen (Lead, CompleteReg), App (Install, AppEvent), Custom Events

optional

Result workspace

Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.

Tips for best results

  • Deduplicate events — Ensure browser Pixel and server-side CAPI events share the same event_id to prevent double-counting.

  • Track micro-conversions — Beyond purchases, track AddToCart, ViewContent, and InitiateCheckout for richer optimization signals.

  • Test with diagnostics — Use Meta's Event Manager diagnostics to verify events fire correctly before scaling campaigns.

How to run it

  1. Open Meta Conversion Tracker (links above).

  2. Fill in the inputs and press Generate.

  3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.

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