Meta Conversion Tracker
Comprehensive Meta conversion tracking setup and optimization tool. Configure Pixel events, Conversions API, and custom conversions with proper deduplication for maximum attribution accuracy.
Category: Facebook & Meta Ads · Badge: Facebook/Meta
Where to find it
iOS / Android app — open the Tools tab and search “Meta Conversion Tracker”
Inputs
Website URL or Pixel ID
text
✅
Tracking Setup
select — Browser Pixel Only, Conversions API Only, Pixel + CAPI (Recommended), Custom Events
optional
Priority Events
select — E-commerce (Purchase, ATC, IC), Lead Gen (Lead, CompleteReg), App (Install, AppEvent), Custom Events
optional
Result workspace
Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.
Tips for best results
Deduplicate events — Ensure browser Pixel and server-side CAPI events share the same event_id to prevent double-counting.
Track micro-conversions — Beyond purchases, track AddToCart, ViewContent, and InitiateCheckout for richer optimization signals.
Test with diagnostics — Use Meta's Event Manager diagnostics to verify events fire correctly before scaling campaigns.
How to run it
Open Meta Conversion Tracker (links above).
Fill in the inputs and press Generate.
Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.
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