> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/meta-conversion-tracker.md).

# Meta Conversion Tracker

Comprehensive Meta conversion tracking setup and optimization tool. Configure Pixel events, Conversions API, and custom conversions with proper deduplication for maximum attribution accuracy.

**Category:** [Facebook & Meta Ads](/facebook-and-meta-ads.md) · **Badge:** Facebook/Meta

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/meta-conversion-tracker](https://app.marketingtool.pro/tools/meta-conversion-tracker)
* **iOS / Android app** — open the **Tools** tab and search “Meta Conversion Tracker”

## Inputs

| Input                   | Type                                                                                                          | Required |
| ----------------------- | ------------------------------------------------------------------------------------------------------------- | -------- |
| Website URL or Pixel ID | text                                                                                                          | ✅        |
| Tracking Setup          | select — Browser Pixel Only, Conversions API Only, Pixel + CAPI (Recommended), Custom Events                  | optional |
| Priority Events         | select — E-commerce (Purchase, ATC, IC), Lead Gen (Lead, CompleteReg), App (Install, AppEvent), Custom Events | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Creative**, **Optimize**.

## Tips for best results

* **Deduplicate events** — Ensure browser Pixel and server-side CAPI events share the same event\_id to prevent double-counting.
* **Track micro-conversions** — Beyond purchases, track AddToCart, ViewContent, and InitiateCheckout for richer optimization signals.
* **Test with diagnostics** — Use Meta's Event Manager diagnostics to verify events fire correctly before scaling campaigns.

## How to run it

1. Open **Meta Conversion Tracker** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.marketingtool.pro/meta-conversion-tracker.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.