Meta Cloud Tracking
Server-side tracking solution that restores accurate conversion data lost after iOS 14.5+ privacy updates. See approximately 20% more conversions in Meta Ads Manager with real-time event transmission and zero-maintenance cloud infrastructure.
Category: Facebook & Meta Ads · Badge: Facebook/Meta
Where to find it
iOS / Android app — open the Tools tab and search “Meta Cloud Tracking”
Inputs
Website URL
text
✅
E-commerce Platform
select — Shopify, WooCommerce, Magento, BigCommerce, Custom/Other
optional
Facebook Pixel ID
text
optional
Tips for best results
No coding required — Cloud tracking installs in 1-2 days with zero technical setup on your end.
Works alongside Pixel — Runs seamlessly with your existing Facebook Pixel for dual reporting in both MCT Dashboard and Ads Manager.
Recover lost data — Most advertisers see ~20% more conversion data after enabling server-side tracking.
How to run it
Open Meta Cloud Tracking (links above).
Fill in the inputs and press Generate.
Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.
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