> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/meta-budget-optimizer.md).

# Meta Budget Optimizer

Intelligent Meta ad budget optimizer that automatically shifts spend from underperforming campaigns to top performers in real-time. Maximize ROAS while respecting your daily and lifetime budget limits.

**Category:** [Facebook & Meta Ads](/facebook-and-meta-ads.md) · **Badge:** Facebook/Meta

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/meta-budget-optimizer](https://app.marketingtool.pro/tools/meta-budget-optimizer)
* **iOS / Android app** — open the **Tools** tab and search “Meta Budget Optimizer”

## Inputs

| Input                  | Type                                                                             | Required |
| ---------------------- | -------------------------------------------------------------------------------- | -------- |
| Campaign or Account ID | textarea                                                                         | ✅        |
| Total Daily Budget ($) | number                                                                           | optional |
| Optimization Goal      | select — Maximum ROAS, Lowest CPA, Maximum Conversions, Balanced (ROAS + Volume) | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Creative**, **Optimize**.

## Tips for best results

* **Set min/max limits** — Define budget floors and ceilings per campaign so the optimizer can't overspend or starve any campaign.
* **Use CBO wisely** — Campaign Budget Optimization works best with 3-5 ad sets — too many and Meta can't distribute efficiently.
* **Review reallocation logs** — Check where budget was moved each day to understand patterns and refine your strategy.

## How to run it

1. Open **Meta Budget Optimizer** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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