Meta Audience Builder
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Drag-and-drop Facebook audience builder that combines interests, behaviors, demographics, custom audiences, and lookalikes into precision-targeted segments. Intersect and exclude for laser-focused targeting.
Category: Facebook & Meta Ads · Badge: Facebook/Meta
iOS / Android app — open the Tools tab and search “Meta Audience Builder”
Target Customer Description
textarea
✅
Audience Type
select — Interest-Based, Lookalike, Custom (Retargeting), Broad (Advantage+), Hybrid
optional
Target Audience Size
select — Narrow (100K-500K), Medium (500K-2M), Broad (2M-10M), Very Broad (10M+)
optional
Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.
Intersect interests — Narrow audiences by requiring multiple interest matches — e.g., 'fitness' AND 'online shopping' — for higher intent.
Layer demographics — Add age, location, and income filters on top of interest targeting for maximum precision.
Test lookalike percentages — Start with 1% lookalikes for highest quality, then test 3-5% for more scale.
Open Meta Audience Builder (links above).
Fill in the inputs and press Generate.
Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.
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