For the complete documentation index, see llms.txt. This page is also available as Markdown.

Meta Audience Builder

Drag-and-drop Facebook audience builder that combines interests, behaviors, demographics, custom audiences, and lookalikes into precision-targeted segments. Intersect and exclude for laser-focused targeting.

Category: Facebook & Meta Ads · Badge: Facebook/Meta

Where to find it

Inputs

Input
Type
Required

Target Customer Description

textarea

Audience Type

select — Interest-Based, Lookalike, Custom (Retargeting), Broad (Advantage+), Hybrid

optional

Target Audience Size

select — Narrow (100K-500K), Medium (500K-2M), Broad (2M-10M), Very Broad (10M+)

optional

Result workspace

Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.

Tips for best results

  • Intersect interests — Narrow audiences by requiring multiple interest matches — e.g., 'fitness' AND 'online shopping' — for higher intent.

  • Layer demographics — Add age, location, and income filters on top of interest targeting for maximum precision.

  • Test lookalike percentages — Start with 1% lookalikes for highest quality, then test 3-5% for more scale.

How to run it

  1. Open Meta Audience Builder (links above).

  2. Fill in the inputs and press Generate.

  3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.

Was this helpful?