> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/meta-audience-builder.md).

# Meta Audience Builder

Drag-and-drop Facebook audience builder that combines interests, behaviors, demographics, custom audiences, and lookalikes into precision-targeted segments. Intersect and exclude for laser-focused targeting.

**Category:** [Facebook & Meta Ads](/facebook-and-meta-ads.md) · **Badge:** Facebook/Meta

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/meta-audience-builder](https://app.marketingtool.pro/tools/meta-audience-builder)
* **iOS / Android app** — open the **Tools** tab and search “Meta Audience Builder”

## Inputs

| Input                       | Type                                                                                 | Required |
| --------------------------- | ------------------------------------------------------------------------------------ | -------- |
| Target Customer Description | textarea                                                                             | ✅        |
| Audience Type               | select — Interest-Based, Lookalike, Custom (Retargeting), Broad (Advantage+), Hybrid | optional |
| Target Audience Size        | select — Narrow (100K-500K), Medium (500K-2M), Broad (2M-10M), Very Broad (10M+)     | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Creative**, **Optimize**.

## Tips for best results

* **Intersect interests** — Narrow audiences by requiring multiple interest matches — e.g., 'fitness' AND 'online shopping' — for higher intent.
* **Layer demographics** — Add age, location, and income filters on top of interest targeting for maximum precision.
* **Test lookalike percentages** — Start with 1% lookalikes for highest quality, then test 3-5% for more scale.

## How to run it

1. Open **Meta Audience Builder** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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