> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/meta-attribution-tool.md).

# Meta Attribution Tool

Multi-touch attribution modeling for Meta ads that tracks the full customer journey from first ad impression to final purchase. Understand which campaigns, ad sets, and creatives truly drive revenue.

**Category:** [Facebook & Meta Ads](/facebook-and-meta-ads.md) · **Badge:** Facebook/Meta

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/meta-attribution-tool](https://app.marketingtool.pro/tools/meta-attribution-tool)
* **iOS / Android app** — open the **Tools** tab and search “Meta Attribution Tool”

## Inputs

| Input              | Type                                                                                   | Required |
| ------------------ | -------------------------------------------------------------------------------------- | -------- |
| Ad Account ID      | text                                                                                   | ✅        |
| Attribution Model  | select — Last Click, First Click, Linear, Time Decay, Position-Based, Data-Driven      | optional |
| Attribution Window | select — 1-day click, 7-day click, 7-day click + 1-day view, 28-day click + 1-day view | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Creative**, **Optimize**.

## Tips for best results

* **Look beyond last-click** — Multi-touch attribution reveals the true value of awareness campaigns that assist conversions downstream.
* **Compare models** — Test different attribution models (first-touch, last-touch, linear, time-decay) to find the most accurate one.
* **Extend windows** — Use 7-day click + 1-day view attribution windows for most e-commerce, 28-day for high-consideration purchases.

## How to run it

1. Open **Meta Attribution Tool** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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