Meta Attribution Tool

Multi-touch attribution modeling for Meta ads that tracks the full customer journey from first ad impression to final purchase. Understand which campaigns, ad sets, and creatives truly drive revenue.

Category: Facebook & Meta Ads · Badge: Facebook/Meta

Where to find it

• Web app — app.marketingtool.pro/tools/meta-attribution-tool
• iOS / Android app — open the Tools tab and search “Meta Attribution Tool”

Inputs

Input	Type	Required
Ad Account ID	text	✅
Attribution Model	select — Last Click, First Click, Linear, Time Decay, Position-Based, Data-Driven	optional
Attribution Window	select — 1-day click, 7-day click, 7-day click + 1-day view, 28-day click + 1-day view	optional

Result workspace

Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.

Tips for best results

• Look beyond last-click — Multi-touch attribution reveals the true value of awareness campaigns that assist conversions downstream.
• Compare models — Test different attribution models (first-touch, last-touch, linear, time-decay) to find the most accurate one.
• Extend windows — Use 7-day click + 1-day view attribution windows for most e-commerce, 28-day for high-consideration purchases.

How to run it

1. Open Meta Attribution Tool (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.