Marketing Budget Planner

Plan your marketing budget across Google Ads, Meta, and other channels. Get data-driven allocation recommendations based on your goals, industry benchmarks, and historical performance.

Category: Google Ads & PPC · Badge: Budget

Where to find it

• Web app — app.marketingtool.pro/tools/marketing-budget-planner
• iOS / Android app — open the Tools tab and search “Marketing Budget Planner”

Inputs

Input	Type	Required
Marketing Plan	textarea	✅
Total Marketing Budget ($)	number	✅
Active Channels	text	optional
Primary Goal	select — Lead Generation, Ecommerce Sales, Brand Awareness, App Installs, Balanced	optional

Result workspace

Your result page is organized into tabs: Overview, Allocation, Forecast, Optimize.

Tips for best results

• Allocate 60/40 — Put 60% on proven channels, 40% on testing new ones.
• Plan Quarterly — Quarterly planning allows for seasonal and performance adjustments.
• Track by Channel — Measure ROI per channel to optimize allocation over time.

How to run it

1

Open Marketing Budget Planner

Open Marketing Budget Planner (links above).

2

Fill in the inputs

Fill in the inputs and press Generate.

3

Review your results

Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.