Keyword Audit Tool

Audit your keyword portfolio for wasted spend, cannibalization, and missed opportunities. Find keywords with high cost but no conversions, overlapping keywords, and Quality Score issues.

Category: Google Ads & PPC · Badge: Audit

Where to find it

• Web app — app.marketingtool.pro/tools/keyword-audit-tool
• iOS / Android app — open the Tools tab and search “Keyword Audit Tool”

Inputs

Input	Type	Required
Keywords to Audit	textarea	✅
Audit Priority	select — Wasted Spend, Keyword Cannibalization, Quality Score Issues, Match Type Review, Full Keyword Audit	✅
Data Period	select — Last 30 Days, Last 90 Days, Last 6 Months, Last Year	optional

Result workspace

Your result page is organized into tabs: Overview, Analysis, Scoring, Fixes.

Tips for best results

• Export Full Keyword List — Include all keywords—even paused ones—for a complete audit.
• Include Search Terms — Search term data reveals real queries triggering your keywords.
• Check for Duplicates — Duplicate keywords across ad groups cannibalize each other.

How to run it

1. Open Keyword Audit Tool (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.