> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/keyword-analysis-tool.md).

# Keyword Analysis Tool

Fast keyword insights and recommendations. Analyze keyword performance, find cannibalization issues, discover expansion opportunities, and optimize match type distribution.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Google Ads

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/ppc-keyword-analysis-tool](https://app.marketingtool.pro/tools/ppc-keyword-analysis-tool)
* **iOS / Android app** — open the **Tools** tab and search “Keyword Analysis Tool”

## Inputs

| Input               | Type                                                                                                                  | Required |
| ------------------- | --------------------------------------------------------------------------------------------------------------------- | -------- |
| Keywords to Analyze | textarea                                                                                                              | ✅        |
| Analysis Type       | select — Performance Review, Keyword Cannibalization, New Opportunities, Negative Keyword Mining, Match Type Analysis | ✅        |
| Industry            | text                                                                                                                  | optional |
| Target CPA ($)      | number                                                                                                                | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Performance**, **Gaps**, **Expand**.

## Tips for best results

* **Export Keywords** — Share your keyword list with match types and metrics.
* **Include Search Terms** — Add search term data for real query analysis.
* **Set Conversion Window** — Use 30+ day data for accurate conversion attribution.

## How to run it

1. Open **Keyword Analysis Tool** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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