> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/instagram-shopping-ads.md).

# Instagram Shopping Ads

Create and optimize Instagram Shopping ads that turn browsers into buyers. Set up product catalogs, tag products in posts and Stories, and run targeted Shopping campaigns with AI-optimized audiences and placements.

**Category:** [Instagram](/instagram.md) · **Badge:** Instagram

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/instagram-shopping-ads](https://app.marketingtool.pro/tools/instagram-shopping-ads)
* **iOS / Android app** — open the **Tools** tab and search “Instagram Shopping Ads”

## Inputs

| Input                          | Type                                                                   | Required |
| ------------------------------ | ---------------------------------------------------------------------- | -------- |
| Product or Catalog Description | textarea                                                               | ✅        |
| Catalog Size                   | select — 1-10 products, 10-50 products, 50-200 products, 200+ products | optional |
| Shopping Ad Format             | select — Feed Shopping Ads, Explore Shopping Ads, All Formats          | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Creative**, **Optimize**.

## Tips for best results

* **Use lifestyle imagery** — Products shown in real-life contexts (worn, used, styled) outperform plain product shots by 2-3x in Shopping ads.
* **Tag multiple products** — Tag 3-5 products per post to increase the chance of a viewer finding something they want to buy.
* **Retarget viewers** — Create custom audiences from people who viewed your product pages but didn't purchase for high-intent retargeting.

## How to run it

1. Open **Instagram Shopping Ads** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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