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Instagram Shopping Ads

Create and optimize Instagram Shopping ads that turn browsers into buyers. Set up product catalogs, tag products in posts and Stories, and run targeted Shopping campaigns with AI-optimized audiences and placements.

Category: Instagram · Badge: Instagram

Where to find it

Inputs

Input
Type
Required

Product or Catalog Description

textarea

Catalog Size

select — 1-10 products, 10-50 products, 50-200 products, 200+ products

optional

Shopping Ad Format

select — Feed Shopping Ads, Explore Shopping Ads, All Formats

optional

Result workspace

Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.

Tips for best results

  • Use lifestyle imagery — Products shown in real-life contexts (worn, used, styled) outperform plain product shots by 2-3x in Shopping ads.

  • Tag multiple products — Tag 3-5 products per post to increase the chance of a viewer finding something they want to buy.

  • Retarget viewers — Create custom audiences from people who viewed your product pages but didn't purchase for high-intent retargeting.

How to run it

  1. Open Instagram Shopping Ads (links above).

  2. Fill in the inputs and press Generate.

  3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.

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