Instagram Shopping Ads
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Create and optimize Instagram Shopping ads that turn browsers into buyers. Set up product catalogs, tag products in posts and Stories, and run targeted Shopping campaigns with AI-optimized audiences and placements.
Category: Instagram · Badge: Instagram
iOS / Android app — open the Tools tab and search “Instagram Shopping Ads”
Product or Catalog Description
textarea
✅
Catalog Size
select — 1-10 products, 10-50 products, 50-200 products, 200+ products
optional
Shopping Ad Format
select — Feed Shopping Ads, Explore Shopping Ads, All Formats
optional
Your result page is organized into tabs: Overview, Targeting, Creative, Optimize.
Use lifestyle imagery — Products shown in real-life contexts (worn, used, styled) outperform plain product shots by 2-3x in Shopping ads.
Tag multiple products — Tag 3-5 products per post to increase the chance of a viewer finding something they want to buy.
Retarget viewers — Create custom audiences from people who viewed your product pages but didn't purchase for high-intent retargeting.
Open Instagram Shopping Ads (links above).
Fill in the inputs and press Generate.
Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.
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