> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/geo-targeting-optimizer.md).

# Geo Targeting Optimizer

Optimize geographic targeting and bid adjustments in Google Ads. Analyze performance by city, state, and region to increase bids in high-converting areas and cut spend in low-performers.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** PPC Optimization

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/geo-targeting-optimizer](https://app.marketingtool.pro/tools/geo-targeting-optimizer)
* **iOS / Android app** — open the **Tools** tab and search “Geo Targeting Optimizer”

## Inputs

| Input               | Type                                                                       | Required |
| ------------------- | -------------------------------------------------------------------------- | -------- |
| Geographic Strategy | textarea                                                                   | ✅        |
| Geographic Scope    | select — City-Level, State/Region, Country-Level, Radius Targeting, Global | ✅        |
| Target Locations    | text                                                                       | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Performance**, **Optimize**.

## Tips for best results

* **Check Location Settings** — Use 'Presence' not 'Presence or Interest' to avoid irrelevant clicks.
* **Analyze by City** — Performance varies dramatically even within the same state.
* **Exclude Low-Performing Areas** — Excluding bad geos is as important as boosting good ones.

## How to run it

1. Open **Geo Targeting Optimizer** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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