> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/ecommerce-a-b-test-planner.md).

# Ecommerce A/B Test Planner

Plans and generates A/B test hypotheses for product pages, ads, and emails with statistical significance calculators built in.

**Category:** [E-commerce & Shopify](/e-commerce-and-shopify.md) · **Badge:** E-commerce

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/ecommerce-ab-test-planner](https://app.marketingtool.pro/tools/ecommerce-ab-test-planner)
* **iOS / Android app** — open the **Tools** tab and search “Ecommerce A/B Test Planner”

## Inputs

| Input                  | Type     | Required |
| ---------------------- | -------- | -------- |
| Describe what you need | textarea | ✅        |
| Page / Campaign Name   | text     | optional |
| Monthly Traffic        | text     | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Hypotheses**, **Setup**, **Calculator**.

## Tips for best results

* **Test Area** — Product page, landing page, email, or ad creative?
* **Monthly Traffic** — How much traffic does the page get per month?
* **Current Metric** — What is the current conversion rate to improve?

## How to run it

1. Open **Ecommerce A/B Test Planner** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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