Customer Lifetime Value Calculator

Calculates and predicts CLV per customer segment using purchase history, then recommends retention strategies to maximize it.

Category: E-commerce & Shopify · Badge: E-commerce

Where to find it

• Web app — app.marketingtool.pro/tools/customer-lifetime-value-calculator
• iOS / Android app — open the Tools tab and search “Customer Lifetime Value Calculator”

Inputs

Input	Type	Required	Describe what you need
	textarea	✅
Store / Brand Name	text	optional
Average Order Value	text	optional

Result workspace

Your result page is organized into tabs: Overview, Segments, Retention, Forecast.

Tips for best results

• Average Order Value — Share your AOV for accurate CLV calculation.
• Purchase Frequency — How often does a typical customer buy per year?
• Customer Lifespan — Estimate how long customers stay active.

How to run it

1. Open Customer Lifetime Value Calculator (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.