> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/campaign-audit-tool.md).

# Campaign Audit Tool

Full campaign-level audit of your Google Ads account. Check campaign settings, targeting, bidding strategy alignment, budget allocation, and conversion tracking setup for errors.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Audit

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/campaign-audit-tool](https://app.marketingtool.pro/tools/campaign-audit-tool)
* **iOS / Android app** — open the **Tools** tab and search “Campaign Audit Tool”

## Inputs

| Input            | Type                                                                                                | Required |
| ---------------- | --------------------------------------------------------------------------------------------------- | -------- |
| Campaign Details | textarea                                                                                            | ✅        |
| Campaign Type    | select — Search, Display, Shopping, Performance Max, Video, All Types                               | optional |
| Audit Priority   | select — Settings & Targeting, Bidding Strategy, Budget Allocation, Conversion Tracking, Full Audit | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Analysis**, **Scoring**, **Fixes**.

## Tips for best results

* **Check Location Targeting** — Ensure 'Presence' not 'Interest' targeting to avoid wasted spend.
* **Verify Conversion Tracking** — Broken tracking = broken bidding. Check tags are firing.
* **Review Network Settings** — Search Partners and Display expansion often waste budget.

## How to run it

1. Open **Campaign Audit Tool** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.marketingtool.pro/campaign-audit-tool.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.