> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/budget-performance-analyzer.md).

# Budget Performance Analyzer

Analyze how your budget is performing across campaigns. Find campaigns burning budget with no conversions, campaigns limited by budget that deserve more, and ROI gaps to fix.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Budget

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/budget-performance-analyzer](https://app.marketingtool.pro/tools/budget-performance-analyzer)
* **iOS / Android app** — open the **Tools** tab and search “Budget Performance Analyzer”

## Inputs

| Input                     | Type                                                                    | Required |
| ------------------------- | ----------------------------------------------------------------------- | -------- |
| Campaign Performance Data | textarea                                                                | ✅        |
| Analysis Period           | select — Last 7 Days, Last 30 Days, Last 90 Days, Year-to-Date          | optional |
| Key Metric                | select — CPA, ROAS, Conversion Rate, Cost Per Click, Budget Utilization | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Allocation**, **Forecast**, **Optimize**.

## Tips for best results

* **Check Limited Campaigns** — Campaigns 'limited by budget' may be your best performers.
* **Find Zero-Conversion Spend** — Identify campaigns spending $100+ with zero conversions.
* **Compare Period-Over-Period** — Month-over-month comparison reveals performance trends.

## How to run it

1. Open **Budget Performance Analyzer** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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