> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/bid-optimization-engine.md).

# Bid Optimization Engine

Optimize bids across your Google Ads account with advanced algorithms. Adjust bids by keyword, device, location, time of day, and audience to maximize conversions within your budget.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Budget

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/bid-optimization-engine](https://app.marketingtool.pro/tools/bid-optimization-engine)
* **iOS / Android app** — open the **Tools** tab and search “Bid Optimization Engine”

## Inputs

| Input                | Type                                                                                              | Required |
| -------------------- | ------------------------------------------------------------------------------------------------- | -------- |
| Bid Strategy Details | textarea                                                                                          | ✅        |
| Current Strategy     | select — Manual CPC, Enhanced CPC, Target CPA, Target ROAS, Maximize Conversions, Maximize Clicks | ✅        |
| Target CPA ($)       | number                                                                                            | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Analysis**, **Optimize**, **Report**.

## Tips for best results

* **Segment by Device** — Mobile and desktop often need very different bid adjustments.
* **Use Dayparting** — Reduce bids during low-conversion hours to save budget.
* **Monitor Auction Insights** — Know when competitors increase bids so you can respond.

## How to run it

1. Open **Bid Optimization Engine** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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