> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/bid-management-tool.md).

# Bid Management Tool

Smart bidding tools and faster insights. Set target CPA or ROAS, automate bid adjustments by device, location, and time of day, and maximize ROI on every click.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Budget

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/ppc-bid-management-tools](https://app.marketingtool.pro/tools/ppc-bid-management-tools)
* **iOS / Android app** — open the **Tools** tab and search “Bid Management Tool”

## Inputs

| Input            | Type                                                                                              | Required |
| ---------------- | ------------------------------------------------------------------------------------------------- | -------- |
| Bidding Overview | textarea                                                                                          | ✅        |
| Bidding Strategy | select — Target CPA, Target ROAS, Maximize Conversions, Maximize Clicks, Manual CPC, Enhanced CPC | ✅        |
| Target CPA ($)   | number                                                                                            | optional |
| Target ROAS (%)  | number                                                                                            | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Strategy**, **Adjustments**, **Results**.

## Tips for best results

* **Set Target CPA/ROAS** — Define your target metrics before adjusting bids.
* **Analyze by Device** — Mobile, desktop, and tablet often need different bids.
* **Check Auction Insights** — Know your competitors' impression share before bidding up.

## How to run it

1. Open **Bid Management Tool** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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