> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/auto-scaling-budget-tool.md).

# Auto Scaling Budget Tool

Automatically scale budgets based on campaign performance. Increase spend on high-ROAS campaigns and reduce spend on underperformers with configurable rules and safety limits.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Budget

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/auto-scaling-budget-tool](https://app.marketingtool.pro/tools/auto-scaling-budget-tool)
* **iOS / Android app** — open the **Tools** tab and search “Auto Scaling Budget Tool”

## Inputs

| Input                   | Type                                                                    | Required |
| ----------------------- | ----------------------------------------------------------------------- | -------- |
| Scaling Strategy        | textarea                                                                | ✅        |
| Scaling Direction       | select — Scale Up Winners, Scale Down Losers, Both, Redistribute Budget | ✅        |
| Max Budget Increase (%) | number                                                                  | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Allocation**, **Forecast**, **Optimize**.

## Tips for best results

* **Scale Gradually** — Increase budgets by 15-20% at a time to maintain performance.
* **Wait 7 Days Between Changes** — Allow Smart Bidding to adjust to new budget levels.
* **Set Max Limits** — Always cap maximum daily budget to prevent runaway spend.

## How to run it

1. Open **Auto Scaling Budget Tool** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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