> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/audience-optimization-tool.md).

# Audience Optimization Tool

Optimize your Google Ads audience targeting. Analyze audience segment performance, find high-value custom segments, and refine in-market and affinity audiences for better ROAS.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** PPC Optimization

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/audience-optimization-tool](https://app.marketingtool.pro/tools/audience-optimization-tool)
* **iOS / Android app** — open the **Tools** tab and search “Audience Optimization Tool”

## Inputs

| Input             | Type                                                                                     | Required |
| ----------------- | ---------------------------------------------------------------------------------------- | -------- |
| Audience Strategy | textarea                                                                                 | ✅        |
| Audience Type     | select — In-Market, Affinity, Custom Segments, Remarketing, Similar Audiences, All Types | ✅        |
| Goal              | select — Find New Audiences, Optimize Existing, Reduce Wasted Spend, Scale Winners       | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Performance**, **Optimize**.

## Tips for best results

* **Layer Audiences** — Combine in-market + demographics for precise targeting.
* **Use Observation Mode First** — Add audiences in observation mode to gather data before targeting.
* **Exclude Low-Value Segments** — Negative audience segments can cut wasted spend by 20-30%.

## How to run it

1. Open **Audience Optimization Tool** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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