> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/audience-optimization-tool.md).

# Audience Optimization Tool

Optimize your Google Ads audience targeting. Analyze audience segment performance, find high-value custom segments, and refine in-market and affinity audiences for better ROAS.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** PPC Optimization

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/audience-optimization-tool](https://app.marketingtool.pro/tools/audience-optimization-tool)
* **iOS / Android app** — open the **Tools** tab and search “Audience Optimization Tool”

## Inputs

| Input             | Type                                                                                     | Required |
| ----------------- | ---------------------------------------------------------------------------------------- | -------- |
| Audience Strategy | textarea                                                                                 | ✅        |
| Audience Type     | select — In-Market, Affinity, Custom Segments, Remarketing, Similar Audiences, All Types | ✅        |
| Goal              | select — Find New Audiences, Optimize Existing, Reduce Wasted Spend, Scale Winners       | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Targeting**, **Performance**, **Optimize**.

## Tips for best results

* **Layer Audiences** — Combine in-market + demographics for precise targeting.
* **Use Observation Mode First** — Add audiences in observation mode to gather data before targeting.
* **Exclude Low-Value Segments** — Negative audience segments can cut wasted spend by 20-30%.

## How to run it

1. Open **Audience Optimization Tool** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.marketingtool.pro/audience-optimization-tool.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.