> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/ad-rank-calculator.md).

# Ad Rank Calculator

Calculate and improve your Google Ads Ad Rank. Understand how bid, Quality Score, and ad extensions combine to determine your position and cost per click.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Google Ads

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/ad-ranking-tool](https://app.marketingtool.pro/tools/ad-ranking-tool)
* **iOS / Android app** — open the **Tools** tab and search “Ad Rank Calculator”

## Inputs

| Input                 | Type     | Required |
| --------------------- | -------- | -------- |
| Ad Rank Details       | textarea | ✅        |
| Current Max CPC ($)   | number   | optional |
| Average Quality Score | number   | optional |
| Active Extensions     | text     | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Calculate**, **Improve**, **Compare**.

## Tips for best results

* **Quality Score Matters Most** — A QS increase from 5 to 7 can reduce CPC by 28%.
* **Use All Extensions** — Ad extensions boost Ad Rank without increasing your bid.
* **Check Competitors** — Use Auction Insights to see who you're competing against.

## How to run it

1. Open **Ad Rank Calculator** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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