Ad Group Audit

Analyze your ad group structure for keyword-to-ad relevance, theme tightness, and Quality Score impact. Find bloated ad groups that need splitting and dormant ones to pause.

Category: Google Ads & PPC · Badge: Audit

Where to find it

• Web app — app.marketingtool.pro/tools/ad-group-audit
• iOS / Android app — open the Tools tab and search “Ad Group Audit”

Inputs

Input	Type	Required
Ad Group Details	textarea	✅
Primary Concern	select — Too Many Keywords Per Group, Low Quality Scores, Poor Ad Relevance, Keyword Overlap, Full Structure Audit	optional
Number of Ad Groups	number	optional

Result workspace

Your result page is organized into tabs: Overview, Analysis, Scoring, Fixes.

Tips for best results

• Max 15 Keywords — Ad groups with 15+ keywords often have poor ad relevance.
• One Theme Per Group — Each ad group should target a single keyword theme.
• Check Search Terms — Broad match keywords often trigger irrelevant queries in loose groups.

How to run it

1. Open Ad Group Audit (links above).
2. Fill in the inputs and press Generate.
3. Review your full result page — it's saved to your History automatically. On desktop, use Download All to save every asset.