> For the complete documentation index, see [llms.txt](https://docs.marketingtool.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.marketingtool.pro/ad-group-audit.md).

# Ad Group Audit

Analyze your ad group structure for keyword-to-ad relevance, theme tightness, and Quality Score impact. Find bloated ad groups that need splitting and dormant ones to pause.

**Category:** [Google Ads & PPC](/google-ads-and-ppc.md) · **Badge:** Audit

## Where to find it

* **Web app** — [app.marketingtool.pro/tools/ad-group-audit](https://app.marketingtool.pro/tools/ad-group-audit)
* **iOS / Android app** — open the **Tools** tab and search “Ad Group Audit”

## Inputs

| Input               | Type                                                                                                               | Required |
| ------------------- | ------------------------------------------------------------------------------------------------------------------ | -------- |
| Ad Group Details    | textarea                                                                                                           | ✅        |
| Primary Concern     | select — Too Many Keywords Per Group, Low Quality Scores, Poor Ad Relevance, Keyword Overlap, Full Structure Audit | optional |
| Number of Ad Groups | number                                                                                                             | optional |

## Result workspace

Your result page is organized into tabs: **Overview**, **Analysis**, **Scoring**, **Fixes**.

## Tips for best results

* **Max 15 Keywords** — Ad groups with 15+ keywords often have poor ad relevance.
* **One Theme Per Group** — Each ad group should target a single keyword theme.
* **Check Search Terms** — Broad match keywords often trigger irrelevant queries in loose groups.

## How to run it

1. Open **Ad Group Audit** (links above).
2. Fill in the inputs and press **Generate**.
3. Review your full result page — it's saved to your History automatically. On desktop, use **Download All** to save every asset.


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